Stay updated on your customers' spending behavior and preferred payment channels, wherever they choose to shop from. Support local payment methods where they matter, retain happy customers, and improve conversion rates.
Brazil’s huge population offers vast potential for international e-commerce growth. The challenge will be finding ways to reach Brazil’s youthful, social-media savvy online shoppers. As card and digital wallet use continues, and new methods emerge to handle import taxes, Brazil could become a particularly compelling e-commerce market.
Offering a wide range of payment methods is key to success in Mexico’s e-commerce market. Social media offers a chance to capture the attention of these online shoppers, who are spending increasing amounts of time on their smartphones. With high levels of cross-border spending, Mexico’s e-commerce market is associated with a confident double-digit growth prediction to 2021.
While investors were concerned that the election of Donald Trump in the U.S. would damage relations with Mexico’s most important economic partner, confidence was restored to some degree following the completion of the U.S.-Mexico-Canada trade agreement.
Although growth is limited, the financial conditions in Mexico are expected to benefit from strong economic activity in the U.S. However, despite low unemployment, reducing poverty remains the key priority for the Mexican government.
Retail sales were modest in 2018 but that has not stopped the e-commerce market posting strong sales, driven by government investment in internet infrastructure.